Turkiye records 9.2 million visitors in Q1 2026 amid global uncertainty
Revenue and spending trends highlight resilience in tourism sector
DUBAI – Turkiye has reported a strong start to 2026, welcoming 9.2 million international visitors in the first quarter.
The figures, announced by the country’s Minister of Culture and Tourism, Mehmet Nuri Ersoy, reflect a 4.2 percent increase compared to the same period last year.
Tourism revenue also rose by 4.2 percent, reaching $9.896 billion, underlining steady growth despite ongoing global uncertainties.
Speaking at a press conference in Istanbul, Ersoy highlighted the impact of geopolitical tensions and fluctuating travel trends on the global tourism landscape. He noted that such challenges continue to shape international travel behaviour, yet Turkiye has maintained a stable upward trajectory.
The minister pointed to the country’s ability to adapt and respond quickly to changing conditions as a key factor behind its resilience.
Turkiye’s tourism
Ersoy referenced Turkiye’s performance in 2025, when the country recorded 64 million visitors and generated $65.2 billion in tourism revenue. He emphasised that the latest figures reinforce Turkiye’s position as a strong and reliable destination. Authorities are closely monitoring reservation trends, cancellations, and traveller preferences to respond swiftly with targeted strategies across different markets.
This proactive approach has enabled the tourism sector to sustain growth while navigating complex global dynamics. Officials continue to analyse consumer behaviour in real time, allowing for rapid adjustments to marketing and operational plans aimed at maintaining visitor momentum.
Global events
International events are playing a significant role in enhancing Turkiye’s appeal. Istanbul remains a focal point, hosting major sporting and cultural gatherings that attract large numbers of international visitors.
The city is set to welcome the UEFA Europa League Final on May 20, while preparations are under way for the return of the Formula 1 Turkish Grand Prix in 2027.
Concerts and performances by international artists across Istanbul’s venues are also drawing audiences from Europe, Russia, the Middle East and Asia. These events contribute to positioning Turkiye as a vibrant hub for global tourism, extending its appeal beyond traditional leisure travel.
Spending rise
Visitor spending patterns have also shown improvement. The average expenditure per night increased to $102 in the first quarter of 2026, marking a 2.8 percent rise.
This continues a steady upward trend, with figures recorded at $99 in 2025 and significantly lower at $68 in 2017.